WELCOME TO THE CURENT FASHION NEWS BLOG
HEATH TREATS EFFECTING THE FASHION INDUSTRY
FUTHER STORE CLOSURES AS CORONAVIRUS CASES RISE
ECONOMIC
Due to a rise of an unexpected health virus this is affecting the fashion and business side of the country as most items comes from China. This is effecting the economical side of the country because if businesses are closing down that means that there will be lack of employments, this will leave citizen with lack of income which means the country percentage of unemployment will rise and that could possibly put the county on not a safe place. China is a country that is well known for their cheap profitable business factories that a lot of businesses look to work with.
Adidas has been affected by the coronavirus health case that is on the rise. This is putting countries economic status such as China in a difficult situation. The real question is how China will come back on their feet from this unexpected virus.
SOCIAL
This part of the article shows how coronavirus is affecting not only the economical side of the country but is affecting their social lifestyle of individuals that live in China. This article shows a clear understanding of how citizens are afraid of stepping outside as no one want to be affected by the virus as the health departments have still not confirmed cure for it.
This is negatively affecting businesses as they cannot be having meetings and face to face communication taking place due to health safety.
This will also affect the E-Commerce businesses as they cannot export items to their online consumers; because of this companies may lose money as well as customers due to inconveniences of purchasing items from China.
CONCLUSION
This article has shown the effect that a heath virus can have an impact on so many ways on a country and the day to day lifestyle of individuals.
SOCIAL INCLUSIVITY CAN AFFECT A BRAND?
Exclusive: Top Boy’s Kano, Adidas Originals and JD Sports are celebrating 50 years of the Superstar
SOCIAL
As we can see in the article above Adidas seems to be focusing on how to target their audience through other ways of marketing. This shows how fashion brand like to not only socialize in one sector, they like to include other career industry that will bring them more social awareness to their brand.
Kano is a well-known actor and a musician that has been trending after being one of the main characters TOP BOY which is a well-known Netflix series.
Adidas x Wales Bonner is the grown-up sportswear we’ve been waiting for
As said in the previous article on how Adidas likes to go on different social sectors to attract more customers to their brand, well this is another perfect example for it. Adidas as shown in this articles is thinking outside the box and doing something that no one would expect a sport brand to be doing; however this was very successful for them as people will see it as Adidas being inclusive and thinking outside the box by involving other social cultures. as now days people are more invested in brands that are socially inclusive with their products they sell and their brand.
Welcome to the 21st-century world of Adidas London
So, Adidas has invested in their store presentation to attract their customers and to make it easier for them to shop at their store. They are doing this by having more technology being used at their work place environment this means that they won’t need much employees working due to customers being able to help themselves with the technology that they are now offering to all their customers. If we look at this closely in a positive angle this simply means that Adidas will be making more profit as they can save the money they would use to pay out their employees to invest in their technological ideas to benefit their store and their financial as a business.
ADIDAS SOLD OUT COLLABORATION WITH BEYONCE ATTRACTING MORE CUSTOMOMERS
Beyoncé’s Ivy Park X Adidas Collaboration Sold-Out Online but Is Still Available for the Beyhive in Select Stores
SOCIAL
Beyoncé had a collaboration with Adidas. What made her collection stand out is the fact that her collection is unisex therefore men and women can both wear same collection. Beyoncé wanted to ensure that her collection promote freedom and social inclusivity. Beyoncé aim as also stated in the article was for anyone wanting to buy this collection to live their life to the fullest unapologetically.
Therefore, it sold out very quickly not only because Beyoncé fans were going crazy for it but because of the social inclusivity in the collection.
Beyoncé sent her collection to big celebrities such as Stormy UK based music artist also known for sharing his political views though his music.
TECHNOLOGY
Adidas to release new Adizero Pro shoe
Adidas has a new running shoe collection coming out which is made with new technological machines that will improve the running result of athletes or any other costumer that buys running shoes for other fitness training. Adidas is actively using technology to improve their product for their costumers which means more profit as customers will be open to purchase if the quality and performance of the product.
ENVIROMENTAL
ADIDAS AIMS TO END PLASTIC WASTE WITH INNOVATION + PARTNERSHIPS AS THE SOLUTIONS
Adidas does not focus on only on making profit, but they think about the environment and the harm it can bring to heath and society. Hense why they are now pursuing to show their customers the importance of taking care of the environment.
CONCLUSION
All of these articles have proven how PESTEL can effect a brand in a positive or negative way.
REFRENCES
Drapers. 2020. Further store closures as coronavirus cases rise | News | Drapers. [ONLINE] Available at: https://www.drapersonline.com/news/further-store-closures-as-coronavirus-cases-rise/7039520.article?search=https%3a%2f%2fwww.drapersonline.com%2fsearcharticles%3fparametrics%3d%26keywords%3dCORONAVIRUS%26PageSize%3d10%26cmd%3dGoToPage%26val%3d2%26SortOrder%3d1. [Accessed 02 March 2020].
British GQ. 2020. Kano, Adidas Originals and JD Sports celebrate 50 years of the Superstar | British GQ. [ONLINE] Available at: https://www.gq-magazine.co.uk/fashion/article/adidas-superstar-kano#intcid=recommendations_gq-uk-similar_791a8539-e300-4e13-b090-e41828a6fa5c_text2vec1_text2VecSimilarity. [Accessed 03 March 2020].
British GQ. 2020. Adidas London: Welcome to the 21st-century world of Adidas London | British GQ. [ONLINE] Available at: https://www.gq-magazine.co.uk/fashion/article/adidas-london-store. [Accessed 03 March 2020].
British GQ. 2020. Adidas x Wales Bonner is grown-up sportswear | British GQ. [ONLINE] Available at: https://www.gq-magazine.co.uk/fashion/article/wales-bonner-adidas#intcid=recommendations_gq-uk-similar_1eeb02bf-8d46-4421-a404-86402627d94c_similar2-3_entityTopicSimilarity. [Accessed 03 March 2020].
Showbiz Cheat Sheet. 2020. Beyoncé’s Ivy Park X Adidas Collaboration Sold-Out Online but Is Still Available for the Beyhive in Select Stores. [ONLINE] Available at: https://www.cheatsheet.com/entertainment/beyonce-ivy-park-adidas-sold-out.html/. [Accessed 03 March 2020].
Runner’s World. 2020. Adidas to release new Adizero Pro shoe. [ONLINE] Available at: https://www.runnersworld.com/uk/gear/shoes/a30910121/adidas-to-release-new-adizero-pro-shoe/. [Accessed 04 March 2020].
adidas News Site | Press Resources for all Brands, Sports and Innovations. 2020. Running Faster with adizero Pro. [ONLINE] Available at: https://news.adidas.com/running/running-faster-with-adizero-pro/s/851b7afc-2248-44df-a43b-022319539336. [Accessed 04 March 2020].
adidas News Site | Press Resources for all Brands, Sports and Innovations. 2020. adidas aims to end plastic waste with innovation + partnerships as the solutions. [ONLINE] Available at: https://news.adidas.com/running/adidas-aims-to-end-plastic-waste-with-innovation—partnerships-as-the-solutions/s/be70ac18-1fc9-45c1-9413-d8abaac2e849. [Accessed 04 March 2020].
Isabel Togoh. 2020. Adidas’ China Sales Slump 85% Due To Coronavirus. [ONLINE] Available at: https://www.forbes.com/sites/isabeltogoh/2020/02/19/adidass-china-sales-slump-85-due-to-coronavirus/#a7ad01142b6a. [Accessed 04 March 2020].
Follow My Blog
Get new content delivered directly to your inbox.
FASHION BLOG 